{"id":50166,"date":"2026-11-02T15:24:54","date_gmt":"2026-11-02T19:24:54","guid":{"rendered":"https:\/\/challenge-action.com\/clients\/"},"modified":"2026-11-02T15:24:54","modified_gmt":"2026-11-02T19:24:54","slug":"clients","status":"publish","type":"page","link":"https:\/\/challenge-action.com\/en\/clients\/","title":{"rendered":"Some clients who trust us"},"content":{"rendered":"
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Some clients who trust us<\/h1>\n\t\t\t\t
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Jean-Pierre Mercier, president of Challenge-Action, and his team have had the opportunity to work with some of the most prestigious Canadian and French companies. Here are some of the organizations that have placed their trust in us and used our advice and training to increase their sales or develop their employees.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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SAAQ<\/h3>\n\n\n\n

The Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec<\/a> plays a key role in the safety of Quebec drivers. Given its number of clients, it is a complex organization that must be managed with precision. Our work includes helping create dashboards for its administrations. As the saying goes, to govern is to plan ahead.<\/p>\n<\/div>\n\n\n\n

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RDS<\/h3>\n\n\n\n

R\u00e9seau des sports<\/a> broadcasts the favourite sports programs of Quebec viewers. Running such a company may seem simple, yet it is anything but. It must not only attract advertisers but also deal with highly uncertain schedules, cancelled games and shortened matches. Our work includes setting up management systems based on macro- and micro-management in the communications and television sectors.<\/p>\n<\/div>\n\n\n\n

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Association des chirurgiens dentistes du Qu\u00e9bec<\/h3>\n\n\n\n

The ACDQ<\/a> offers its members a net+ solution that gives dentists greater security when using their computer systems, which we know are highly exposed to hacker attacks today, as well as a solution that is more practical than most systems while being more economical. We offer customer service and sales programs adapted to the health sector.<\/p>\n<\/div>\n\n\n\n

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C\u00e9gep \u00c9douard-Montpetit<\/h3>\n\n\n\n

Coll\u00e8ge \u00c9douard-Montpetit<\/a> provides training to students, but also to adults and businesses. We had the pleasure of working with them and of training their business development advisors, which is not always easy when they are former teachers giving their careers a new boost, hence the interest of the challenge. We offer coaching and management programs to the education sector in Quebec.<\/p>\n<\/div>\n\n\n\n

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Bell Canada<\/h3>\n\n\n\n

Bell<\/a> is a great company that achieved a spectacular restructuring when competition arrived in the Canadian communications sector. We had the opportunity to work with them on customer service, sales and coaching in telecommunications. We are one of the specialists in sales training for telephone and communication products.<\/p>\n<\/div>\n\n\n\n

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Labatt<\/h3>\n\n\n\n

Labatt<\/a> has always been an innovator in beer, but also in customer service. The company trained its delivery staff to optimize every point of contact with customers, from loading the truck to driving on the road to the delivery itself. We developed customer service programs for beverage delivery and sales training for the beer and alcoholic beverage sector.<\/p>\n<\/div>\n\n\n\n

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Telus<\/h3>\n\n\n\n

TELUS<\/a> has never hidden that it wanted an aggressive approach to the market while giving its customers the best service, which requires highly skilled phone salespeople and precise performance management. Our phone and digital sales techniques are based on listening to the customer and can triple results while increasing customer satisfaction; we have proven it.<\/p>\n<\/div>\n\n\n\n

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Germain Larivi\u00e8re<\/h3>\n\n\n\n

Germain Larivi\u00e8re is a flagship of Quebec retail, and its current president has multiplied the number of stores. The challenge for stores today is to withstand the pressure of online sales and attract customers through the advice they can give face to face: that is the salesperson\u2019s added value and the guarantee of a long life for stores in the face of digital. We developed training for selling electronics, appliances and furniture<\/a>, decor and home accessories.<\/p>\n<\/div>\n\n\n\n

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Cr\u00e9a-Med<\/h3>\n\n\n\n

Cr\u00e9a-Med is a private clinic whose mission is to be the best in a very competitive market. Customers must therefore be able to find it easily and then receive impeccable service. Our customer service training for the health sector enables agents to welcome clients perfectly and to the highest quality standards. We also offer training programs on selling memberships for clinics and medical centres.<\/p>\n<\/div>\n\n\n\n

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Construction Bauval<\/h3>\n\n\n\n

This fine Quebec family business, Bauval<\/a>, has grown in the face of giants thanks to its organization, the quality of its resources, a constant search for new products and a sales system that is better organized than many of its competitors\u2019. It is always a pleasure to work with them. We developed seminars on selling quarry and asphalt products, as well as time management, meeting organization and management programs for this industry.<\/p>\n<\/div>\n\n\n\n

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Sandoz<\/h3>\n\n\n\n

Sandoz<\/a> is also a Canadian success story. The company was originally called Sabex and was founded by a pharmacist in Boucherville. Its success led to its acquisition by Sandoz, now part of the Novartis group. Its growth relied on training managers in the various skills required, in a growing pharmaceutical industry. Our courses are adapted to the pharmaceutical industry, in particular in problem solving. They also cover time management and meeting organization.<\/p>\n<\/div>\n\n\n\n

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Cogeco<\/h3>\n\n\n\n

The growth of Cogeco<\/a>\u2019s operations was largely the result of the efforts of its Trois-Rivi\u00e8res call centre to develop sales, promote offers and build customer loyalty through courteous, personalized customer service. Our collaboration, especially on coaching, helped optimize the call centre\u2019s results. We developed coaching training in telecommunications.<\/p>\n<\/div>\n\n\n\n

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Barreau du Qu\u00e9bec<\/h3>\n\n\n\n

The Barreau du Qu\u00e9bec<\/a> is constantly evolving to improve its services to clients, but also to lawyers. The challenge is to increase the number of services delivered, their quality and the speed of service with limited resources. This requires identifying all the key points of contact with clients, both internal and external. Then, the agents must be trained, processes optimized, and a feedback and communication process created: great challenges! Our customer service training for administrations and administrative staff is very well suited to this.<\/p>\n<\/div>\n\n\n\n

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Confab<\/h3>\n\n\n\n

Confab is a pharmaceutical laboratory, many of whose activities are subcontracted. Its growth must go hand in hand with a year-end evaluation of managers, to assess their performance and draw up a plan to develop their skills in the pharmaceutical sector.<\/p>\n<\/div>\n\n\n\n

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Colas Canada<\/h3>\n\n\n\n

Little known to the general public, Colas<\/a> is a large public works company of French origin. Its revenue grew dramatically in recent years. But in the face of recession, falling oil prices and fewer projects, it must develop its business and diversify its activities. We have expertise in dashboard consulting, as well as in management and business development in the public works sector.<\/p>\n<\/div>\n\n\n\n

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Pepsi<\/h3>\n\n\n\n

We had the pleasure of contributing to Pepsi-Cola\u2019s sales growth by training its call centre customer service agents. Our soft drink sales training is highly specialized. It is tailored to delivery and operations, but also to customer expectations.<\/p>\n<\/div>\n\n\n\n

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Agropur<\/h3>\n\n\n\n

We had the opportunity to run team-building activities with Agropur<\/a>\u2019s fine cheese team, which we still remember!<\/p>\n<\/div>\n\n\n\n

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\u00c9nergie Cardio<\/h3>\n\n\n\n

Our team has worked with \u00c9nergie Cardio on many occasions. We deliver everything from talks on coaching to coaching itself in fitness centres. We also offer training on selling memberships and on business development for thalassotherapy centres. Our training, courses and coaching for thalassotherapy centres are given in both France and Canada.<\/p>\n<\/div>\n\n\n\n

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Clients in the financial sector<\/h2>\n\n\n\n
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CIBC<\/h3>\n\n\n\n

A few years ago, CIBC<\/a> launched the \u201cPresident\u2019s Choice Financial\u201d card. Working with call centre sales specialists allowed it to achieve a launch that exceeded its expectations. We coordinated the launch and follow-up in Toronto and Halifax. Our call centre training for financial products has always delivered measurable results.<\/p>\n<\/div>\n\n\n\n

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Desjardins<\/h3>\n\n\n\n

Desjardins<\/a> is part of Quebec\u2019s history and of the success of cooperation and mutual aid. The movement has adapted effectively to market changes while keeping its core mission of supporting local communities, sponsorship and cooperation. In the world of finance, it is the only major institution where the boss is represented by some of its members who sit on the board of directors. Our experience in customer relations and sales training in financial institutions lets us go further in customer relations and profitability. Our specialties include courses on bringing back savings and credit<\/a>, selling Visa cards<\/a>, and how to get referrals<\/a> for insurance.<\/p>\n<\/div>\n\n\n\n

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Co-operators Insurance<\/h3>\n\n\n\n

Co-operators<\/a> set up in Quebec a few years ago and must penetrate the market through rigorous, systematic prospecting. This is where we can help, by training agents and advisors to perform better by targeting their customers and approaching them with tact and effectiveness. Prospecting and canvassing in insurance is an essential skill for salespeople\u2019s success.<\/p>\n<\/div>\n\n\n\n

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Laurentian Bank<\/h3>\n\n\n\n

Like all other financial institutions, Laurentian Bank<\/a> must adapt to industry changes and therefore increase the performance of its call centres and branch advisors. We developed the best sales and solicitation courses for financial advisors and financial planners. We also develop management and coaching programs for bank branch managers, which have proven their effectiveness through their results when our recipes are applied.<\/p>\n<\/div>\n\n\n\n

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Raymond Chabot Grant Thornton<\/h3>\n\n\n\n

Raymond Chabot Grant Thornton<\/a> is the symbol of a purely Quebec company that has adapted and gone international while keeping its independence, successfully competing against the \u201cbig\u201d competitors, whose number varies over time. We developed sales, business development and time management training programs for accountants and auditors.<\/p>\n<\/div>\n\n\n\n

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Clients in the luxury sector<\/h2>\n\n\n\n
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L\u2019Or\u00e9al Paris<\/h3>\n\n\n\n

L\u2019Or\u00e9al needs no introduction: it is present all over the world and constantly seeks to optimize its customer service and sales practices, and there is nothing better for that than comparing outside points of view with those developed internally.<\/p>\n<\/div>\n\n\n\n

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Yves Saint Laurent<\/h3>\n\n\n\n

YSL<\/a> is one of L\u2019Or\u00e9al\u2019s most prestigious brands, and it often benefits from new developments in sales and distribution.<\/p>\n<\/div>\n\n\n\n

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Guerlain<\/h3>\n\n\n\n

Guerlain<\/a> is luxury, but having a magnificent product is not enough: it must also be delivered with superior customer service, and you must be proactive to sell it to very demanding customers. We have developed specific expertise in sales and customer service training for high-end products.<\/p>\n<\/div>\n\n\n\n

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Roche Bobois Paris<\/h3>\n\n\n\n

Roche Bobois<\/a> is synonymous with luxury furniture, and satisfying its demanding customers requires consultative selling and perfect customer service. Selling a beautiful piece of furniture suited to the buyer\u2019s needs is one thing. But you also have to keep them informed about shipping times and delivery, and provide after-sales service. The difference comes from the quality of the furniture, but also of the service. Our courses on selling luxury furniture<\/a> focus on impeccable customer service.<\/p>\n<\/div>\n\n\n\n

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Somak Distribution<\/h3>\n\n\n\n

Somak<\/a>, the Canadian distributor of the Sothys and Vivescence cosmetics brands.<\/p>\n<\/div>\n\n\n\n

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Clients in publishing<\/h2>\n\n\n\n
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Le Journal de Montr\u00e9al<\/h3>\n\n\n\n

Jean-Pierre Mercier was a columnist for the Cahier Argent section of the Journal de Montr\u00e9al<\/a> for many years, which earned him a lot of mail from readers: short, practical columns on sales techniques, management and customer service.<\/p>\n<\/div>\n\n\n\n

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La Presse+<\/h3>\n\n\n\n

La Presse<\/a> achieved the finest conversion from a traditional print newspaper to a digital one in Canada, and probably in the world. The shift was made possible by meticulous preparation and planning. The customer service side of the transition was such a success that the number of customer calls was lower than forecast. La Presse+ is a textbook case for other newspapers around the world. Our customer service training for organizations managing the change to digital is a key element of success and customer satisfaction.<\/p>\n<\/div>\n\n\n\n

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Quebecor<\/h3>\n\n\n\n

Jean-Pierre Mercier worked with Quebecor<\/a> on the publication of 5 books.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"

Some of the clients we have worked with, who improved their results and their employees\u2019 satisfaction.<\/p>\n","protected":false},"author":0,"featured_media":49,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-50166","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOur Clients: Bell, Desjardins, L\u2019Or\u00e9al, TELUS and More<\/title>\n<meta name=\"description\" content=\"Bell, Desjardins, TELUS, L\u2019Or\u00e9al, CIBC, La Presse: discover the companies that entrusted us with their sales, customer service and management training.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challenge-action.com\/en\/clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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