{"id":22141,"date":"2018-05-13T13:43:49","date_gmt":"2018-05-13T17:43:49","guid":{"rendered":"https:\/\/challenge-action.com\/sales-and-customer-service-the-same-thing\/"},"modified":"2025-03-17T16:28:34","modified_gmt":"2025-03-17T20:28:34","slug":"sales-and-customer-service-the-same-thing","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/sales-and-customer-service-the-same-thing\/","title":{"rendered":"Sales and customer service, the same thing?"},"content":{"rendered":"
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During my sales training sessions, I often hear employees reply: “I was hired to do customer service<\/a>, not sales”. The question to ask is whether or not sales and customer service are the same thing.<\/p>\n

In the public sector<\/h2>\n

Clearly, if the employee is part of a service-only organization, such as a government agency, there is no direct sale to be made. And yet, the customer service agent’<\/a> s job is to understand the customer’s situation and objectives, explain the regulations in force and “sell” the choice of the best solution for him or her. But he has no product or service to sell.<\/p>\n

In the company<\/h2>\n

It’s in a company that sells products or services that the problem arises, and some of the service agents remark that they were hired for service, not sales.
Yet, from the company’s point of view, every contact with a customer should be an opportunity to offer.
Let’s look at it from the customer’s side now. If you go to a doctor to ask for a syrup for a sore throat, and he gives it to you, is he providing good service? No, because you’re not a doctor and this may not be what you need.
What should the doctor do?<\/p>\n