{"id":22147,"date":"2016-10-16T17:43:45","date_gmt":"2016-10-16T21:43:45","guid":{"rendered":"https:\/\/challenge-action.com\/win-win-negotiation\/"},"modified":"2026-11-01T14:37:22","modified_gmt":"2026-11-01T18:37:22","slug":"win-win-negotiation","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/win-win-negotiation\/","title":{"rendered":"Win-win negotiation"},"content":{"rendered":"\n
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A good agreement is a win-win situation.<\/figcaption><\/figure>\n

In a win-win negotiation, both parties must benefit from reaching an agreement. It is said that you are not worth what you are, but what you know how to negotiate. What are our strengths? How does negotiation differ from selling? What are the main techniques?<\/p>\n

The negotiator\u2019s strengths<\/h2>\n

A negotiator\u2019s main strength is the other party\u2019s desire to make a deal, while their greatest weakness is their own desire to reach an agreement. A good negotiator must therefore try to increase the other party\u2019s desire while reducing their own apparent desire to agree, which requires a plan B. That is why, when two parties are about to negotiate, they usually let information leak out suggesting that they expect a lot, will not give in and have other options.
Be careful, though: you must not lock yourself into your positions, and you should leave yourself a way out.
Some negotiators therefore say they always try to lower the other party\u2019s expectations and always appear reluctant, even when they get what they asked for.<\/p>\n

Negotiation is the extension of selling<\/h2>\n

There are many definitions: some believe negotiation is an integral part of selling, while others think that selling is part of a global exchange process<\/a>. Let us try to see more clearly.
In fact, selling creates the desire for the exchange, while negotiation defines the terms of that exchange, so negotiation comes after the sale. You could even say that if the sale is done well enough, there is no need to negotiate at all, since the other party will \u201cbuy\u201d every proposal made to them. Conversely, if the sale is not done well and the other party\u2019s desire is weak, the negotiation will be all the more difficult.
You are probably thinking that there is not always a sale in a negotiation, and you are not wrong. Of course, there is not always a persuasion process in a non-commercial negotiation, but the stakes are high enough to create desire on both sides: the sale has already been made implicitly.<\/p>\n

Win-win negotiation: seven basic techniques<\/h2>\n

There are several negotiation techniques; here are a few:<\/p>\n