{"id":22147,"date":"2016-10-16T17:43:45","date_gmt":"2016-10-16T21:43:45","guid":{"rendered":"https:\/\/challenge-action.com\/win-win-negotiation\/"},"modified":"2024-10-26T15:10:38","modified_gmt":"2024-10-26T19:10:38","slug":"win-win-negotiation","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/win-win-negotiation\/","title":{"rendered":"Win-win negotiation"},"content":{"rendered":"
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A good agreement is a win-win situation.<\/figcaption><\/figure>\n<\/div>

In a win-win negotiation, both parties need to reach an agreement. They say you’re not worth what you are, but what you know how to negotiate. What are our strengths? How is negotiation defined in relation to sales? What are the main techniques?<\/p>\n

The negotiator’s strengths<\/h2>\n

A negotiator<\/a> ‘s greatest strength is the other party’s desire to make a deal, while his greatest weakness is his own desire to get a deal done. A good negotiator must therefore try to increase the other party’s desire while decreasing his apparent desire to get along, which requires a plan B. This is why, when two parties are about to negotiate, they usually let it slip that they expect a lot, won’t give in and have other remedies.
But don’t get stuck in your positions, and make sure there are ways out.
Some negotiators therefore say that they always try to lower the expectations of their interlocutor, and that they are always reluctant even when one of their demands is met.<\/p>\n

Negotiation is an extension of sales<\/h2>\n

There are many definitions of the term, some believing it to be an integral part of the sale, others that the sale is, on the contrary, part of an overall process of exchange<\/a>.
In fact, the sale creates the desire for exchange, while the negotiation defines the terms of this exchange, so the negotiation comes after the sale. We could even say that if the sale is fairly well made, there’s no need to negotiate at all, since the other party will “buy” all the proposals we make. Conversely, if the sale isn’t well made and the other party’s desire is weak, negotiation will be all the more difficult.
You’re probably going to say to yourself that there isn’t always a sale in a negotiation, and you’re not wrong. Of course, there’s not always a process of persuasion in a non-commercial negotiation, but when the stakes are high enough to represent a desire for both parties, the sale is already implicitly made.<\/p>\n

Win-win negotiation: seven basic techniques<\/h2>\n

There are several negotiation techniques, and here are just a few of them:<\/p>\n