{"id":38014,"date":"2024-04-24T16:03:08","date_gmt":"2024-04-24T20:03:08","guid":{"rendered":"https:\/\/challenge-action.com\/bant-sales-techniques\/"},"modified":"2026-11-01T14:37:28","modified_gmt":"2026-11-01T18:37:28","slug":"bant-sales-techniques","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/","title":{"rendered":"BANT &#8211; sales techniques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BANT is a sales technique that is more about filtering customers by their level of interest than about selling. It is therefore a good idea to use it alongside a technique such as SPIN or SOS. To learn more, you can also take our <a href=\"\/en\/courses\/sales-course\/\">online sales course<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">The BANT technique<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/04\/BANT-Technique-de-vente-1024x350.avif\" alt=\"\" class=\"wp-image-28832\" srcset=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/04\/BANT-Technique-de-vente-1024x350.avif 1024w, https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/04\/BANT-Technique-de-vente-300x103.avif 300w, https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/04\/BANT-Technique-de-vente-768x263.avif 768w, https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/04\/BANT-Technique-de-vente-1536x526.avif 1536w, https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/04\/BANT-Technique-de-vente.avif 1993w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li>Budget: does the customer have the financial means to make the purchase? If the customer doesn&#8217;t have the budget, find a cheaper solution or stop the sales process altogether.<\/li>\n\n\n\n<li>Authority: does it have the power to decide and buy? If not, you&#8217;ll have to ask who the decision-maker is, or you won&#8217;t be able to go ahead with the sale.<\/li>\n\n\n\n<li>Necessity: how much does he need the product? The greater the need, the greater the chances of selling, the lesser the need, the greater the risk of wasting time.<\/li>\n\n\n\n<li>Time: how long and what steps do you need to take before buying? If the buying process takes too long, it may be better not to invest more in a sale that takes too long to be profitable.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Benefits<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>This technique is ideal for companies with a high-demand product, allowing them to focus on the easiest and highest-paying customers quickly.<\/li>\n\n\n\n<li>Efficient for in-store sales to eliminate time wasted with the curious or those who can&#8217;t afford to buy<\/li>\n\n\n\n<li>It&#8217;s also a technique for selecting the best customers for incoming telephone calls.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Disadvantages<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>This technique pays off for commission-based salespeople, but can be detrimental to a company that wants to sell to everyone.<\/li>\n\n\n\n<li>This selection technique can frustrate some customers, who will turn to the competition.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How to apply the BANT technique<\/h2>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.acceor.com\/methode-bant-comprendre-et-appliquer-la-technique\/\">BANT method<\/a> uses questions during discovery, but some questions can be tricky, so you can choose to ask directly or in a roundabout way.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Budget: what&#8217;s your budget? How much money do you have available? Which of these products fits your budget? Will you be using credit?<\/li>\n\n\n\n<li>Authority: who <a href=\"https:\/\/prospecto.ca\/comment-cibler-les-decideurs-btob\/\" target=\"_blank\" rel=\"noreferrer noopener\">decides<\/a>? More subtly: Who is involved in your decision-making process? Who is concerned by this purchase? If I convince you that this product is perfect for you, can you buy it right away? Who do you need to talk to to complete the purchase?<\/li>\n\n\n\n<li>Necessity: what happens if you don&#8217;t buy this product? What&#8217;s your priority for this year? How does this purchase fit in with your strategy?<\/li>\n\n\n\n<li>Time: what is your purchasing process? If you&#8217;re convinced, can you buy right away?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How to improve BANT<\/h2>\n\n<p class=\"wp-block-paragraph\">The BANT questions correspond to those of the customer&#8217;s situation in the SOS technique, but you&#8217;re missing the customer&#8217;s objective if you want to convince him or her. Ideally, therefore, you should integrate the BANT into the SOS, so you have a technique that you can use both to filter customers and to convince them if you decide to continue the sales process.<\/p>\n\n<p class=\"wp-block-paragraph\">Jean-Pierre Mercier<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/challenge-action.com\/en\/courses\/sales-course\/\">Our online sales course<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANT is a sales technique that is more about filtering customers by their level of interest than about selling. It is therefore a good idea to use it alongside a technique such as SPIN or SOS. To learn more, you can also take our online sales course. The BANT technique Benefits Disadvantages How to apply [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-38014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-de-vente-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BANT sales technique<\/title>\n<meta name=\"description\" content=\"The advantages of the BANT sales technique, its drawbacks, and when to use it for maximum results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BANT sales technique\" \/>\n<meta property=\"og:description\" content=\"The advantages of the BANT sales technique, its drawbacks, and when to use it for maximum results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/\" \/>\n<meta property=\"og:site_name\" content=\"Challenge Action\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/challengeaction\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T20:03:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-01T18:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/pexels-rdne-stock-project-8293651-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Mercier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Pierre Mercier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/\"},\"author\":{\"name\":\"Jean-Pierre Mercier\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#\\\/schema\\\/person\\\/b228d9afe919a8a129ea59a958c2ac49\"},\"headline\":\"BANT &#8211; sales techniques\",\"datePublished\":\"2024-04-24T20:03:08+00:00\",\"dateModified\":\"2026-11-01T18:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/challenge-action.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-rdne-stock-project-8293651-2-scaled.avif\",\"articleSection\":[\"Sales tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/\",\"url\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/\",\"name\":\"BANT sales technique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/challenge-action.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-rdne-stock-project-8293651-2-scaled.avif\",\"datePublished\":\"2024-04-24T20:03:08+00:00\",\"dateModified\":\"2026-11-01T18:37:28+00:00\",\"description\":\"The advantages of the BANT sales technique, its drawbacks, and when to use it for maximum results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#primaryimage\",\"url\":\"https:\\\/\\\/challenge-action.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-rdne-stock-project-8293651-2-scaled.avif\",\"contentUrl\":\"https:\\\/\\\/challenge-action.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-rdne-stock-project-8293651-2-scaled.avif\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/bant-sales-techniques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BANT &#8211; sales techniques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/\",\"name\":\"Challenge Action\",\"description\":\"In-person training and online courses.\",\"publisher\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#organization\",\"name\":\"Challenge Action\",\"url\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/challenge-action.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/logo.avif\",\"contentUrl\":\"https:\\\/\\\/challenge-action.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/logo.avif\",\"width\":169,\"height\":70,\"caption\":\"Challenge Action\"},\"image\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/challengeaction\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/challenge-action\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#\\\/schema\\\/person\\\/b228d9afe919a8a129ea59a958c2ac49\",\"name\":\"Jean-Pierre Mercier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g\",\"caption\":\"Jean-Pierre Mercier\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BANT sales technique","description":"The advantages of the BANT sales technique, its drawbacks, and when to use it for maximum results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/","og_locale":"en_US","og_type":"article","og_title":"BANT sales technique","og_description":"The advantages of the BANT sales technique, its drawbacks, and when to use it for maximum results.","og_url":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/","og_site_name":"Challenge Action","article_publisher":"https:\/\/www.facebook.com\/challengeaction","article_published_time":"2024-04-24T20:03:08+00:00","article_modified_time":"2026-11-01T18:37:28+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/pexels-rdne-stock-project-8293651-2-scaled.jpg","type":"image\/jpeg"}],"author":"Jean-Pierre Mercier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jean-Pierre Mercier","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#article","isPartOf":{"@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/"},"author":{"name":"Jean-Pierre Mercier","@id":"https:\/\/challenge-action.com\/en\/#\/schema\/person\/b228d9afe919a8a129ea59a958c2ac49"},"headline":"BANT &#8211; sales techniques","datePublished":"2024-04-24T20:03:08+00:00","dateModified":"2026-11-01T18:37:28+00:00","mainEntityOfPage":{"@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/"},"wordCount":491,"publisher":{"@id":"https:\/\/challenge-action.com\/en\/#organization"},"image":{"@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/pexels-rdne-stock-project-8293651-2-scaled.avif","articleSection":["Sales tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/","url":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/","name":"BANT sales technique","isPartOf":{"@id":"https:\/\/challenge-action.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#primaryimage"},"image":{"@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/pexels-rdne-stock-project-8293651-2-scaled.avif","datePublished":"2024-04-24T20:03:08+00:00","dateModified":"2026-11-01T18:37:28+00:00","description":"The advantages of the BANT sales technique, its drawbacks, and when to use it for maximum results.","breadcrumb":{"@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/challenge-action.com\/en\/bant-sales-techniques\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#primaryimage","url":"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/pexels-rdne-stock-project-8293651-2-scaled.avif","contentUrl":"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/pexels-rdne-stock-project-8293651-2-scaled.avif","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/challenge-action.com\/en\/bant-sales-techniques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/challenge-action.com\/en\/"},{"@type":"ListItem","position":2,"name":"BANT &#8211; sales techniques"}]},{"@type":"WebSite","@id":"https:\/\/challenge-action.com\/en\/#website","url":"https:\/\/challenge-action.com\/en\/","name":"Challenge Action","description":"In-person training and online courses.","publisher":{"@id":"https:\/\/challenge-action.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/challenge-action.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/challenge-action.com\/en\/#organization","name":"Challenge Action","url":"https:\/\/challenge-action.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/challenge-action.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/challenge-action.com\/wp-content\/uploads\/2021\/08\/logo.avif","contentUrl":"https:\/\/challenge-action.com\/wp-content\/uploads\/2021\/08\/logo.avif","width":169,"height":70,"caption":"Challenge Action"},"image":{"@id":"https:\/\/challenge-action.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/challengeaction","https:\/\/www.linkedin.com\/company\/challenge-action\/"]},{"@type":"Person","@id":"https:\/\/challenge-action.com\/en\/#\/schema\/person\/b228d9afe919a8a129ea59a958c2ac49","name":"Jean-Pierre Mercier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91e929619144733860ac2a5dd5f2416f8d31690296cba1ef674fd9970a648782?s=96&d=mm&r=g","caption":"Jean-Pierre Mercier"}}]}},"_links":{"self":[{"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/posts\/38014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/comments?post=38014"}],"version-history":[{"count":0,"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/posts\/38014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/media\/25487"}],"wp:attachment":[{"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/media?parent=38014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/categories?post=38014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/challenge-action.com\/en\/wp-json\/wp\/v2\/tags?post=38014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}