{"id":41597,"date":"2017-12-21T16:18:33","date_gmt":"2017-12-21T20:18:33","guid":{"rendered":"https:\/\/challenge-action.com\/how-to-use-linkedin\/"},"modified":"2024-10-26T15:21:53","modified_gmt":"2024-10-26T19:21:53","slug":"how-to-use-linkedin","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/how-to-use-linkedin\/","title":{"rendered":"How to use LinkedIn"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"355\" src=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2019\/07\/LinkedIn2.jpg\" alt=\"\" class=\"wp-image-7395\" srcset=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2019\/07\/LinkedIn2.jpg 570w, https:\/\/challenge-action.com\/wp-content\/uploads\/2019\/07\/LinkedIn2-300x187.jpg 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/figure>\n<\/div><p>How do I use LinkedIn? Your company is growing, you&#8217;ve gone through the various stages of launching it, <a href=\"https:\/\/fr.orson.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating a website<\/a>, prospecting for customers, launching your product&#8230;<br \/>However, you&#8217;re looking for new ways to <a href=\"https:\/\/challenge-action.com\/en\/how-to-increase-sales\/\">develop your business<\/a>. But you still need to know which one to use and how to use it.<br \/>In this article, we&#8217;ll give you 5 tips for developing your business with LinkedIn.  <\/p>\n<h2>1. How to use Linkedin: taking care of your page<\/h2>\n<p>It may seem obvious, but many Internet users neglect their Linkedin profiles. Some don&#8217;t understand the importance of an E.-reputation. It&#8217;s essential to take the time to complete your profile or that of your company to 100%.<br \/>Your company&#8217;s Linkedin page is the first thing your customers will see when they search for your business, so take care of it!<br \/>We&#8217;ll give you a few tips on how to optimize your home page and increase your visibility on the network:<\/p>\n<ul>\n<li>Create a company page: click on the <strong>&#8220;product&#8221; <\/strong>icon in the top right-hand corner of your page, then select <strong>&#8220;Create a company page&#8221;.<\/strong> It&#8217;s very important to fill in the information carefully. Linkedin works on a very simple principle: if your page is filled out, you&#8217;ll be more visible to Internet users. The information requested is fairly standard (company name, description, special features, etc.).   <\/li>\n<li>Profile picture: <strong>include your company logo.<\/strong> It&#8217;s important that Internet users can quickly identify you and know who you are. You also have the option of putting a cover photo, so you can take advantage of the opportunity to put a photo of your team, for example. <\/li>\n<li>Biography: quickly describe your business. In no more than <strong>1 minute 30<\/strong>, Internet users need to know the different facets of your company. <\/li>\n<li>Be aware that if you write a long description, chances are nobody will read it. In this description, take the opportunity to insert keywords corresponding to what you do. <\/li>\n<\/ul>\n<h2>2. Target your customers<\/h2>\n<p>LinkedIn has introduced a great tool called &#8221; <strong>advanced search <\/strong>&#8220;.<br \/>The social network offers 9 filters such as :<\/p>\n<ul>\n<li>key words,<\/li>\n<li>companies,<\/li>\n<li>business sectors,<\/li>\n<li>schools,<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>We strongly advise you to use them, as you&#8217;ll first be able to see your direct competitors. Analyze their strategies and the way they publish, and then go and see <strong>their followers &#8211; they&#8217;re the ones you need to target <\/strong>!<br \/>Linkedin is packed with <strong>groups<\/strong> on a wide variety of topics. They&#8217;re very useful for finding and targeting customers. They&#8217;re also an opportunity for you to publish your articles and assert the fact that you&#8217;re an expert in your field.<br \/>The aim of these groups is to increase interaction between Internet users.   <\/p>\n<h2>3. Using Inmail<\/h2>\n<p>First of all, Inmail is a tool developed by Linkedin that lets you contact someone without knowing their e-mail address, or even being part of their network.<br \/>This is a paid service, but if you don&#8217;t get a response within 7 days, it won&#8217;t cost you anything.<br \/>Linkedin has announced that you&#8217;re <strong>3 times more likely to get a response<\/strong> by using Inmail to prospect than via traditional e-mail.<br \/>We&#8217;ll give you some tips on how to write effective e-mails.<br \/>You&#8217;ve paid to send a message, so you get what you pay for!<br \/>You can&#8217;t afford not to get a response, or not to capture the target&#8217;s attention.<\/p>\n<ul>\n<li>Introduce yourself (quickly), and if he wants to know more about you, he can take a look at your profile.<\/li>\n<li>Now, tell them about your business and the advantages of your product or service for them.<\/li>\n<\/ul>\n<p>You can also remind them in the message of the relationships you have in common, which <strong>will reinforce your credibility<\/strong>.<br \/>Above all, don&#8217;t forget to give them the link to your website, service or product that you offer. Always keep in the back of your mind that you&#8217;re there to sell!<\/p>\n<h2>4. Running a blog<\/h2>\n<p>Keeping a blog is an excellent way to publish regularly on the network. It has many advantages: <\/p>\n<ul>\n<li>Increase traffic to your website through regular article publication<\/li>\n<li>Better natural referencing<\/li>\n<li>Be recognized as an expert in your field<\/li>\n<\/ul>\n<p>For a blog to be relevant, it must <strong>answer the questions of Internet users.<\/strong><br \/>To generate traffic, we advise you to write articles with unique content.<br \/>You&#8217;ll then have more readers and be more easily relayed on social networks, which is very important for reaching more Internet users.<br \/>Having a blog is a fantastic tool for <strong>excellent natural referencing<\/strong>. If you respect<a href=\"https:\/\/www.g-force.ca\/blog\/6-astuces-rediger-contenu-web-qualite\" target=\"_blank\" rel=\"noopener noreferrer\"> the rules set out by Google<\/a>, you&#8217;ll quickly reach the top positions.<br \/>However, to do this, you&#8217;ll need to publish regularly, and we recommend one article per week. This should be around 600 words long, to be considered relevant by Google. <\/p>\n<h2>5. Publish, interact, but not too much<\/h2>\n<p>How to use LinkedIn? We also advise you to publish regularly, stop being a spectator of the network, be an actor!<br \/>Remember to relay each article from your blog after your LinkedIn network.<br \/>Take part in interactions, give your point of view, but only on subjects you master of course. This will reinforce your credibility and your level of expertise with your community.<br \/>However, you know the saying: &#8221; <strong>Too much&#8230; kills the&#8230;&#8221;.<\/strong><br \/>You now have all the tips you need to develop your business with LinkedIn, so get started!  <\/p>\n<p>This article was written by <a href=\"https:\/\/www.linkedin.com\/in\/constantin-rousseau-703459106\/\" target=\"_blank\" rel=\"noopener noreferrer\">Constantin Rousseau<\/a><br \/>Editor at <a href=\"https:\/\/fr.orson.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orson.io<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do I use LinkedIn? Your company is growing, you&#8217;ve gone through the various stages of launching it, creating a website, prospecting for customers, launching your product&#8230;However, you&#8217;re looking for new ways to develop your business. But you still need to know which one to use and how to use it.In this article, we&#8217;ll give [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-41597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use LinkedIn<\/title>\n<meta name=\"description\" content=\"5 tips on how to use LinkedIn for yourself, your career and your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challenge-action.com\/en\/how-to-use-linkedin\/\" \/>\n<meta property=\"og:locale\" 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