{"id":41612,"date":"2024-10-23T17:22:57","date_gmt":"2024-10-23T21:22:57","guid":{"rendered":"https:\/\/challenge-action.com\/sales-techniques-complementary-selling\/"},"modified":"2026-11-01T14:37:30","modified_gmt":"2026-11-01T18:37:30","slug":"sales-techniques-complementary-selling","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/sales-techniques-complementary-selling\/","title":{"rendered":"Sales techniques &#8211; Complementary selling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Complementary selling consists of adding another sale for the same customer in order to improve their satisfaction while increasing the bill. To learn more, you can also take our <a href=\"\/en\/courses\/sales-course\/\">online sales course<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Complementary and enriched sales<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" src=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/03\/Vente-croisee-cross-selling-Technique-de-vente.avif\" alt=\"\" class=\"wp-image-28089\" srcset=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/03\/Vente-croisee-cross-selling-Technique-de-vente.avif 1000w, https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/03\/Vente-croisee-cross-selling-Technique-de-vente-300x110.avif 300w, https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/03\/Vente-croisee-cross-selling-Technique-de-vente-768x282.avif 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Complementary selling aims to add a product or service so that the offer is more complete, whereas <a href=\"https:\/\/blog.hubspot.fr\/sales\/upsell\">upselling<\/a> consists of selling something better. These two <a href=\"https:\/\/challenge-action.com\/en\/sales-techniques\/\">sales techniques<\/a> are similar, but different.<\/p>\n\n<p class=\"wp-block-paragraph\">Examples of complementary sales:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Selling coffee and croissants<\/li>\n\n\n\n<li>A meal with dessert<\/li>\n\n\n\n<li>A plane ticket with insurance<\/li>\n\n\n\n<li>A car with snow tires<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Examples of enriched sales<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer a cappuccino instead of a regular coffee<\/li>\n\n\n\n<li>A la carte instead of a menu<\/li>\n\n\n\n<li>A first-class plane ticket<\/li>\n\n\n\n<li>A top-of-the-range car<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Benefits of complementary sales<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Simple sales techniques<\/li>\n\n\n\n<li>We start by meeting the customer&#8217;s immediate need, which doesn&#8217;t scare him off<\/li>\n\n\n\n<li>If the complementary sale is lost, the sale already made is not reinstated.<\/li>\n\n\n\n<li>Easily increase sales<\/li>\n\n\n\n<li>Improves customer satisfaction<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Sales stages<\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Sales preparation<\/li>\n\n\n\n<li>Contact us<\/li>\n\n\n\n<li>Discovering the customer&#8217;s immediate needs<\/li>\n\n\n\n<li>Solution offer<\/li>\n\n\n\n<li>Answering objections<\/li>\n\n\n\n<li>Complementary products can also be used to respond to objections by answering the customer&#8217;s needs.<\/li>\n\n\n\n<li>Closing the sale<\/li>\n\n\n\n<li>Customer care<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Complementary sales in the form of a global offer<\/h2>\n\n<p class=\"wp-block-paragraph\">The most sophisticated form of complementary selling is the global offer, which is known by different names depending on the business sector:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Package deals with telephone companies or Internet providers<\/li>\n\n\n\n<li>Restaurant menu<\/li>\n\n\n\n<li>Tourism packages<\/li>\n\n\n\n<li>Bundle in IT<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The sale then takes place in two stages:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>The seller offers complementary products and services<\/li>\n\n\n\n<li>He then offers the customer an even more complete package, with a higher overall price but lower individual prices. The customer gets more for a lower <a href=\"https:\/\/www.bdc.ca\/fr\/articles-outils\/boite-outils-entrepreneur\/gabarits-documents-guides-affaires\/glossaire\/prix-de-vente-unitaire\">unit price<\/a>. <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">In conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Every company should <a href=\"\/en\/#courses\">train its sales reps in upselling<\/a>, as it&#8217;s the simplest and most effective way of increasing sales.<\/p>\n\n<p class=\"wp-block-paragraph\">Jean-Pierre Mercier<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/challenge-action.com\/en\/courses\/sales-course\/\">Our online sales course<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/#courses\">All our online courses<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Complementary selling consists of adding another sale for the same customer in order to improve their satisfaction while increasing the bill. To learn more, you can also take our online sales course. Complementary and enriched sales Complementary selling aims to add a product or service so that the offer is more complete, whereas upselling consists [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-41612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-de-vente-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Complementary selling: a simple sales technique<\/title>\n<meta name=\"description\" content=\"Complementary selling explained: how to add a related product or service to a sale, how it differs from upselling, sales stages and package deals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challenge-action.com\/en\/sales-techniques-complementary-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complementary selling: a simple sales technique\" \/>\n<meta property=\"og:description\" content=\"Complementary selling explained: how to add a related product or service to a sale, how it differs from upselling, sales stages and package deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/challenge-action.com\/en\/sales-techniques-complementary-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Challenge Action\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/challengeaction\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T21:22:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-01T18:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/challenge-action.com\/wp-content\/uploads\/2024\/01\/La-liberte-de-savoir-vendre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"965\" \/>\n\t<meta property=\"og:image:height\" content=\"643\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Mercier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Pierre Mercier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/sales-techniques-complementary-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/sales-techniques-complementary-selling\\\/\"},\"author\":{\"name\":\"Jean-Pierre Mercier\",\"@id\":\"https:\\\/\\\/challenge-action.com\\\/en\\\/#\\\/schema\\\/person\\\/b228d9afe919a8a129ea59a958c2ac49\"},\"headline\":\"Sales techniques &#8211; 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