{"id":43776,"date":"2024-12-02T12:40:36","date_gmt":"2024-12-02T16:40:36","guid":{"rendered":"https:\/\/challenge-action.com\/how-to-sell-according-to-artificial-intelligence\/"},"modified":"2025-03-25T20:07:34","modified_gmt":"2025-03-26T00:07:34","slug":"how-to-sell-according-to-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/challenge-action.com\/en\/how-to-sell-according-to-artificial-intelligence\/","title":{"rendered":"How to sell according to artificial intelligence"},"content":{"rendered":"\n<p>I decided to put the same &#8221; <a href=\"https:\/\/challenge-action.com\/en\/how-to-increase-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to sell <\/a>&#8221; question to the two leading <a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/2006069\/outils-ia-intelligence-artificielle-rentree-scolaire-cegep-universite\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence tools<\/a> of the moment, OpenAI&#8217;s <a href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chat GPT<\/a> and Microsoft&#8217;s <a href=\"https:\/\/copilot.microsoft.com\/chats\/t6HC4RNz8W2THMRircv9S\" target=\"_blank\" rel=\"noreferrer noopener\">Copilot<\/a>.<\/p>\n\n<p>I&#8217;ll give you their answer and then draw some practical conclusions for the future.<\/p>\n\n<h2 class=\"wp-block-heading\">How to sell from Chat GPT<\/h2>\n\n<p>To sell effectively, it&#8217;s important to follow a structured approach tailored to your product, service or target. Here are the key steps: <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>1. Prepare your offer<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand your product\/service<\/strong>: identify the benefits, unique features and problems it solves.<\/li>\n\n\n\n<li><strong>Define your target audience<\/strong>: who are your ideal customers? Understand their needs, motivations and weaknesses. <\/li>\n\n\n\n<li><strong>Set a price<\/strong>: base your <strong>pricing<\/strong> on costs, perceived value and competitors&#8217; prices.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>2. Create a convincing sales pitch<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Emphasize the <strong>benefits<\/strong> rather than the features. For example, instead of saying &#8220;this smartphone has a 5000mAh battery&#8221;, say &#8220;enjoy two days of autonomy without recharging&#8221;. <\/li>\n\n\n\n<li>Tailor your pitch to each customer. Personalize your approach. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>3. Find your sales channels<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Online<\/strong>: Use platforms such as eBay, Le Bon Coin, or create an e-commerce site.<\/li>\n\n\n\n<li><strong>Direct<\/strong>: markets, physical stores or face-to-face meetings.<\/li>\n\n\n\n<li><a href=\"https:\/\/boutique.challenge-action.com\/formations\/reseaux-sociaux\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social networks<\/strong><\/a> : Post ads on Facebook Marketplace, Instagram, or LinkedIn depending on your target audience.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>4. Master the art of negotiation<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Listen<\/strong>: identify the customer&#8217;s concerns.<\/li>\n\n\n\n<li><strong>Reassure<\/strong>: answer objections calmly and with evidence.<\/li>\n\n\n\n<li><strong>Offer compromises<\/strong>: add value instead of just lowering the price.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>5. Create a good shopping experience<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer service<\/strong>: Be responsive and courteous.<\/li>\n\n\n\n<li><strong>Quality<\/strong>: Deliver a product\/service that meets expectations.<\/li>\n\n\n\n<li><strong>Post-sales<\/strong>: Ask for feedback to improve your offers or build loyalty.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>6. Use sales and marketing tools<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>CRM to manage your prospects and customers (HubSpot, Zoho).<\/li>\n\n\n\n<li>Targeted advertising on Google Ads or Facebook.<\/li>\n\n\n\n<li>Trend monitoring to adjust your strategy.<\/li>\n<\/ul>\n\n<p>If you have a specific idea or situation, I can help you develop a more detailed strategy!<\/p>\n\n<h2 class=\"wp-block-heading\">How to sell from Copilot<\/h2>\n\n<p>Selling a product or service may seem complex, but here are a few key tips that can help you succeed:<\/p>\n\n<p><strong>1. Understanding your product<\/strong><\/p>\n\n<p>Make sure you know the features and benefits of what you&#8217;re selling. The more informed you are, the more convincing you&#8217;ll be. <\/p>\n\n<p><strong>2. Know your customer<\/strong><\/p>\n\n<p>Try to understand your potential customers&#8217; needs and desires. Ask questions and listen carefully to their answers. <\/p>\n\n<p><strong>3. Present benefits, not features<\/strong><\/p>\n\n<p>Instead of simply describing your product, explain how it can improve your customer&#8217;s life. For example, instead of saying &#8220;this phone has a 4000 mAh battery&#8221;, say &#8220;this phone can last all day without you needing to recharge it&#8221;.<\/p>\n\n<p><strong>4. Establish a relationship of trust<\/strong><\/p>\n\n<p>Be honest and transparent. Customers appreciate honesty and are more likely to buy from someone they trust.<\/p>\n\n<p><strong>5. Demonstration<\/strong><\/p>\n\n<p>If possible, show how your product works. A live demonstration can be very convincing. <\/p>\n\n<p><strong>6. Answering objections<\/strong><\/p>\n\n<p>Be prepared to respond to customers&#8217; questions and concerns. Every objection is an opportunity to show them why your product is perfect for them. <\/p>\n\n<p><strong>7. Make an irresistible offer<\/strong><\/p>\n\n<p>Promotions, discounts or special offers can encourage customers to buy.<\/p>\n\n<p><strong>8. Follow-up<\/strong><\/p>\n\n<p>After the sale, take care of your customers. Good after-sales service can encourage loyalty and referrals. <\/p>\n\n<p>With these tips, you&#8217;ll be well equipped to sell effectively. Would you like specific tips for a particular type of product or service? <\/p>\n\n<h2 class=\"wp-block-heading\">How to master the art of negotiation with ChatGPT<\/h2>\n\n<p><strong>1. Thorough preparation<\/strong><\/p>\n\n<p>The key to success lies in rigorous preparation:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Define your objectives<\/strong>: what do you want to achieve?<\/li>\n\n\n\n<li><strong>Identify your priorities<\/strong>: which elements are non-negotiable and which are flexible?<\/li>\n\n\n\n<li><strong>Study your contact<\/strong>: understand his or her needs, motivations and any constraints.<\/li>\n\n\n\n<li><strong>Prepare alternatives<\/strong>: know your <em>plan B<\/em> (BATNA: Best Alternative to a Negotiated Agreement).<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>2. Clear and persuasive communication<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Listen actively<\/strong>: show empathy and try to understand the other person&#8217;s point of view.<\/li>\n\n\n\n<li><strong>Ask open-ended questions<\/strong>: this is the best way to obtain crucial information and better understand expectations.<\/li>\n\n\n\n<li><strong>Use positive language<\/strong>: propose solutions rather than blocking the discussion.<\/li>\n\n\n\n<li><strong>Structure your arguments<\/strong>: be logical, clear and precise when presenting your requests.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>3. Managing emotions and pressure<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Stay calm<\/strong>: avoid showing frustration or aggression.<\/li>\n\n\n\n<li><strong>Acknowledge each other&#8217;s emotions<\/strong>: this can defuse tensions.<\/li>\n\n\n\n<li><strong>Know when to take a break<\/strong>: if discussions become tense, offer to resume later.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>4. Create a win-win relationship<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Look for common interests<\/strong>: identify points of agreement to build a solid foundation.<\/li>\n\n\n\n<li><strong>Be flexible<\/strong>: Be prepared to concede some points in order to obtain others.<\/li>\n\n\n\n<li><strong>Value compromise<\/strong>: show that the other party also wins in the final agreement.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>5. Strategic techniques<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Anchor your proposals<\/strong>: propose an initial offer that is reasonable, but advantageous to you.<\/li>\n\n\n\n<li><strong>Use silence<\/strong>: this can encourage the other person to reveal more or adjust their offer.<\/li>\n\n\n\n<li><strong>Detect manipulative tactics<\/strong>: beware of ultimatums or false emergencies.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>6. Evaluate and conclude<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Make sure everything is clear<\/strong>: summarize the points of agreement.<\/li>\n\n\n\n<li><strong>Get written confirmation<\/strong>: this secures the terms of negotiation.<\/li>\n\n\n\n<li><strong>Analyze your performance<\/strong>: after the negotiation, identify what went well and what can be improved.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Practical observations<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>There&#8217;s nothing extraordinary in the answers, it&#8217;s more a compilation of commonplaces found on the internet.<\/li>\n\n\n\n<li>None of the answers included <a href=\"https:\/\/challenge-action.com\/en\/how-to-prospect\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospecting<\/a>, which is a key point for any sales representative.<\/li>\n\n\n\n<li>Both are right, but they use different sales stages<\/li>\n\n\n\n<li>ChatGPT uses the infinitive or the third person singular while those who don&#8217;t know sales may think that&#8217;s enough to train their staff, nothing could be further from the truth, it&#8217;s superficial and not sufficient.<\/li>\n\n\n\n<li>Copilot addresses us as &#8220;you&#8221;.<\/li>\n\n\n\n<li>ChatGPT is perhaps a little more complete, but confuses negotiation with sales, probably because many authors mix the two and the tool actually presents us with a synthesis of what it finds on the Internet.<\/li>\n\n\n\n<li>Each point can be explored in greater depth with a new search, and I&#8217;ve done just that with &#8220;How to master the art of negotiation&#8221;. But here again, it&#8217;s very general, and there&#8217;s no harmonization of content, as the tool will probably look for its answers in the same place. Again, this is for the uninitiated, but it&#8217;s neither sufficient nor coherent.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Practical conclusion<\/h2>\n\n<p>Artificial intelligence as it is currently conceived can help in at least two cases:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Those who don&#8217;t know the subject, but need to check the answers and expand on them<\/li>\n\n\n\n<li>Specialists can :\n<ul class=\"wp-block-list\">\n<li>Get to the heart of the matter faster than search engine queries,<\/li>\n\n\n\n<li>use their knowledge to check whether the answers are correct<\/li>\n\n\n\n<li>Use the answers to carry out their study<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p>One thing is clear: relying on<a href=\"https:\/\/www.netapp.com\/fr\/artificial-intelligence\/what-is-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> to build a <a href=\"https:\/\/challenge-action.com\/formation-vente\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales training course<\/a>, decide on a strategy, make an important decision, exposes you to the certain danger of using valid logic based on false elements.<\/p>\n\n<p>The best solution is still to synthesize the opinion of a specialist and the experience of the company&#8217;s members, using AI as an adjunct, not a substitute.<\/p>\n\n<p>Jean-Pierre Mercier<\/p>\n\n<p><\/p>\n\n<p><a href=\"https:\/\/challenge-action.com\/formations\/vente\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our sales course<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I decided to put the same &#8221; how to sell &#8221; question to the two leading artificial intelligence tools of the moment, OpenAI&#8217;s Chat GPT and Microsoft&#8217;s Copilot. I&#8217;ll give you their answer and then draw some practical conclusions for the future. How to sell from Chat GPT To sell effectively, it&#8217;s important to follow [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,50],"tags":[],"class_list":["post-43776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-conseils-de-vente-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to sell according to artificial intelligence<\/title>\n<meta name=\"description\" content=\"We asked two artificial intelligence tools ,ChatGPT and Copilot how to sell, here are their answers and our conclusions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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