5 Tips to drive traffic to your site with Instagram

Instagram has over 800 million users worldwide, 9 million in Canada and 16.4 million in France. The network is considered to be dynamic and creative, and its rapid growth has quickly attracted brands who have bet rightly on it as a cutting-edge communication channel, especially among young people, some of whom are now abandoning Facebook.

Why Instagram

If 8 million businesses have opened an Instagram account, why shouldn’t you? Use Instagram to promote your site and bring it traffic, you’ll see it works! Oh, you don’t have a website yet? You really need to find the website creation software that will enable you to create a strong and effective presence on the net!
Social networks are one of the essential components of a website’s web marketing, and Instagram is one of the fastest-growing networks among young people right now. And don’t forget that the number of clicks you get is also a factor in your SEO ranking!
Once you’ve created your site, use these 5 tips to promote it.

Promote your products and services

On Instagram, as on many social networks, many brands focus their communications on promoting their products or services.
Some use the network as a catalog of current offers, others to announce upcoming ones. To increase click-through rates, many use video. These brands have got it right, since videos are generating more and more engagement on social networks.
Both videos and photos effectively showcase a product or service.
Of course, in the description of each of these publications, a link must be made to the brand’s website, which is what French brands like Bourjois Paris do. The presentation of the products is well thought-out and the visuals are clean and harmonious, which enhances the products.

Sharing behind-the-scenes information

Another strategy is to share the behind-the-scenes of your business with your community. Instead of selling products, you promote brand awareness.
Instagram is perfect, as it’s considered an elegant, warm and colorful network, inviting Internet users to follow the daily life of a brand in images.
So sharing the behind-the-scenes of your business is an excellent way toengage your community.
The Axa brand does this very well, on its Instagram page you’ll find photos and videos of the company’s teams. Yoga, lunch, events, work …. In short, Axa invites us to follow the company’s day-to-day life and share in its good times and highlights.

Publishing around a world and a passion

Even broader than brand awareness, we can communicate on the brand’s universe and passions. As Instagram is above all a platform for discovery and inspiration, the images shared on the network must be beautiful, creative and inspiring. Some brands, like the Accorhotel group, communicate around universes, interests and passions. The aim? To touch the sensibilities of Internet users by sharing the worlds they love. No promotional tone, the aim is to indirectly incite the user to take action.
For example, on its Instagram page, the Accorhotel group shares visuals based on the world of travel, with images and videos of paradisiacal places that make Internet users dream.
A page that all travel enthusiasts will follow for the pleasure of their eyes… A happy coincidence: these individuals correspond perfectly to Accorhotel’s target audience. Clever!

Rely on influencers

Since its creation, Instagram has quickly become the center of influencer marketing. After the @instagram account, Selena Gomez’s account now boasts over 132 million followers. Not all influencers are celebrities. Blogger Betty Autier has 883 K followers on the social network. A large community and a great opportunity for brands to promote themselves.
That’s why many brands rely on partnerships with influencers.
Take Guerlain, for example, which bases a large part of its strategy on influencers. On the @gerlain instagram page, many photos are taken by well-known female instagrammers.

Using stories

Last tip? Using Instagram stories.
On Instagram, you sell dreams, you tell a story; your story, while remaining authentic.
What better way to do this than with stories?
The advantage of stories is that, like Snapchat, they are ephemeral. That is, unless you decide to pin them to your page.
So they’re an opportunity to dare a touch of spontaneity, to share crazy moments, but also events, unexpected situations, etc.
Use them to promote an event while you’re at it, to share the day-to-day life of your business. Add links (to your website), time filters, position filters, etc., to make communication even more spontaneous.
Now you know what to do? Don’t wait any longer, get on Instagram!
Article written by Rebecca Bonef
Web Editor at Orson.io