Training in sales, customer service and management

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Customer Relationship Management

CRM for SMBs, small businesses, freelancers and sales reps – simple, easy and effective to boost your sales. The only customer relationship manager made by salespeople for salespeople. Try the free version.

Customized training

We specialize in sales, customer service and management training.

Our customized solutions have boosted sales for hundreds of small, medium and large companies in Canada and Europe. We offer training tailored to your needs, whatever the size of your company.

We’ve boosted the sales and performance of hundreds of companies in Canada and Europe through our personalized training, sales advice and on-site interventions.

Tips for increasing sales

Sales are the lifeblood of your business. We offer you a partnership to develop the 3 tools of sales development: strategic planning, marketing planning and sales force optimization.

The best CRM for managing customers

CRM is central to the work of salespeople, so let’s take a look at your options.

How do you sell a product or service?

A good product or service salesperson needs to know exactly what he or she is selling, believe in it, establish a relationship with the customer, understand or create his or her needs, respond to objections, close the sale, follow up and also publicize his or her offer on social networks.


Sales tips

Sales techniques

Here you’ll find most of today’s sales techniques, with their advantages and disadvantages, and the context in which they should be used. SONCAS and SONCASE The SONCAS is the best-known system in the French-speaking world, having trained several generations of salespeople, and is now joined by E d’Écologie. Benefits Disadvantages SICSIC Benefits Disadvantages SEC The […]

Sales tips

How to prospect

Sales prospecting is becoming increasingly difficult, with many now preferring digital marketing, yet it’s still the best way to develop sales. We’ll show you the different strategies, the mistakes to avoid, and the tricks of the trade. Telephone prospecting Telephone canvassing is the best known and most widely used, and also the most abused. The […]

Sales tips

DISC sales method

The DISC sales technique has been very popular in recent years, and is based on the analysis of customer profiles in order to optimize communication and persuasion. Principles of the DISC sales method The technique is a psychological analysis of the customer: From this, we determine four types of buyer to whom we address ourselves […]

Sales tips

SNAP Sale – sales techniques

The SNAP sale technique is unique, is not suitable for all sales, is not accepted by all salespeople, and is often poorly described, probably because those who describe it are not real salespeople. I’ve had the opportunity to see it put into practice by some exceptional salespeople and manipulators, and I’ll describe it to you […]

Sales tips

Challenger Sale – sales techniques

The Challenger Sale technique, developed by the Americans Dixon and Adamson, is currently the most talked-about. They believe that selling is getting tougher and tougher in today’s world, and that some salespeople, the challengers, are doing much better than the average person, and proceeding in a different way, not afraid to challenge their customer. The […]

Sales tips

RFM customer segmentation for e-commerce and stores

RFM is a method of segmenting the customers of an online or traditional store to determine the best follow-up to give them, optimize the use of available sales and promotional resources, and increase sales by optimizing resources. The RFM in-store sales method Here are the three figures to consider, but beware: the customer who spends […]

Sales tips

SPIN sales technique

The SPIN sales technique originated in the USA, and is based on understanding the customer’s situation, highlighting the problem and its consequences, and then explaining the benefits of our solution. Unlike other methods, such as the CAB technique, the key point here is not to propose a solution before the customer has understood that he […]

Sales tips

SOS global solution

The SOS global solution sales technique is an advantageous replacement for cross-selling and upselling techniques, thanks to a global solution that will best satisfy the customer through a combination of products and services that you offer because you are the specialist in your field. The idea is not to try to add one additional product […]

SOS sales technique

Salespeople realized that it was easier to sell to customers with a problem than to those without. This led to the development of techniques such as SPIN, which are based on the customer’s problem, the aim of which is to increase perception by asking about the consequences for the customer. The difficulty is that many […]

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From small SMEs to large corporations, we offer value-added training for your business.