Customer Relationship Management
CRM for SMBs, small businesses, freelancers and sales reps – simple, easy and effective to boost your sales. The only customer relationship manager made by salespeople for salespeople. Try the free version.
Customized training
We specialize in sales, customer service and management training.
Our customized solutions have boosted sales for hundreds of small, medium and large companies in Canada and Europe. We offer training tailored to your needs, whatever the size of your company.
We’ve boosted the sales and performance of hundreds of companies in Canada and Europe through our personalized training, sales advice and on-site interventions.
Tips for increasing sales
Sales are the lifeblood of your business. We offer you a partnership to develop the 3 tools of sales development: strategic planning, marketing planning and sales force optimization.
The best CRM for managing customers
CRM is central to the work of salespeople, so let’s take a look at your options.
How do you sell a product or service?
A good product or service salesperson needs to know exactly what he or she is selling, believe in it, establish a relationship with the customer, understand or create his or her needs, respond to objections, close the sale, follow up and also publicize his or her offer on social networks.
Blog
Sales techniques
Here you’ll find an exhaustive list of current sales techniques, with their advantages and disadvantages, and the context in which they should be used. You can then choose the sales method that suits you best, depending on your sector of activity and your personality. Every salesperson has his or her own preferences! SONCAS and SONCASE […]
Tariff wars: what to do
Tariff wars generally go against the basic principles of the market economy, laid down by David Ricardo in the 18th century, but some still believe in them, like Donald Trump and his economist Peter Navarro. The countries affected by this war are going to fight back, and to do so they have many means at […]
How to make a phone call
Calls scare a lot of people, including intelligent people who are comfortable face-to-face, but they also scare young people who communicate mainly by text. You need to master the telephone to develop your business, find a job, keep track of your suppliers and go about your daily life. I created my business by making a […]
CCS sales approach: Customer Centric Selling
It’s the customer who brings in the money, it’s the customer who keeps the whole organization going, so it’s the customer who must be the priority, and the sales technique must be focused on him. Customer-centric organization The entire organization must be customer-centric, so we speak of a company whose center is represented by the […]
AIDA sales technique
The AIDA technique was developed in the late 1800s by an American publicist, Elias St. Elmo Lewis, and is based on a customer’s buying and action stages. The stages Applications Applications are particularly obvious in advertising, but also in in-store sales, in the writing of e-mails, and in the purchasing process on a sales site. […]
How to boycott American digital companies
Donald Trump is now imposing 25% tariffs on Canada, changing his mind and rates every day, and will soon be imposing them on Europe. This is easy enough for everyday consumer goods, much less so for social networks and digital communications, partly because we’re used to it, and partly because we think that, since we […]
How a salesperson can use AI to sell more and better
Artificial intelligence is now accessible to everyone, and every salesperson should use it to increase sales and easily develop new markets. In this article, we’ll give you a practical example that any salesperson or sales manager can achieve with the free tools at their disposal. Chatbots for all salespeople The main conversational robots available : […]
Which is the most intelligent conversational robot?
There are now six chatbots using artificial intelligence. Which one is the smartest, and what are their strengths? When to use them? We’ve asked each of them the same question, so you can judge the quality of their answers and choose the one that suits you best. Here’s the question we asked them: which is […]
Give up Paypal!
If you have an online store, you’d be well advised to abandon Paypal and choose another payment system. I’ll explain why. The advantages of Paypal Paypal offers several advantages for merchants: The disadvantages of Paypal Paypal’s disadvantages are prohibitive for merchants, and I’d go so far as to say that they encourage fraud by certain […]
How to prospect to sell according to AI
After testingAI on the search “how to sell”, I’m testing it this time on the query: “how to prospect to sell more” and on three different tools, ChatGPT from OpenAI, Copilot from Microsoft and Gemini from Google. I’ll let you make up your own mind about the quality of the answers, and I’ll give you […]
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