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Articles on the latest trends in business, sales, customer service, web, SEO and management.

How to boycott American digital companies

Donald Trump is now imposing 25% tariffs on Canada, changing his mind and rates every day, and will soon be imposing them on Europe. This is easy enough for everyday consumer goods, much less so for social networks and digital communications, partly because we’re used to it, and partly because we think that, since we […]

Which is the most intelligent conversational robot?

There are now six chatbots using artificial intelligence. Which one is the smartest, and what are their strengths? When to use them? We’ve asked each of them the same question, so you can judge the quality of their answers and choose the one that suits you best. Here’s the question we asked them: which is […]

How to communicate now

One summer vacation in Brittany, the family decided to eat at a crêperie. My sister gave me the name and the time, and we met there at 8.30pm, but there was no one there. After 20 minutes of waiting, I decided to start trying to call the other participants, and ended up learning that the […]

New and existing social networks

Social networks are evolving, and evolving fast. Their role is growing so much that they are taking readers away from the traditional media, which defend themselves by claiming that their information is verified and reliable. This may seem obvious to the general public, but those who are interested in current affairs know that the major […]

5 tips for successful small business web marketing

SMEs and start-ups are all the rage these days. These companies are highly valued, characterized by their dynamism and perceived as veritable idea factories.But small businesses don’t always have access to large financial resources, so they have to be particularly creative when it comes to marketing and sales strategies.On the web, it’s particularly complex to […]

5 Tips to drive traffic to your site with Instagram

Instagram has over 800 million users worldwide, 9 million in Canada and 16.4 million in France. The network is considered to be dynamic and creative, and its rapid growth has quickly attracted brands who have bet rightly on it as a cutting-edge communication channel, especially among young people, some of whom are now abandoning Facebook. […]

How to use LinkedIn

How do I use LinkedIn? Your company is growing, you’ve gone through the various stages of launching it, creating a website, prospecting for customers, launching your product…However, you’re looking for new ways to develop your business. But you still need to know which one to use and how to use it.In this article, we’ll give […]