Blog
Articles on the latest trends in business, sales, customer service, web, SEO and management.
Donald Trump is now imposing 25% tariffs on Canada, changing his mind and rates every day, and will soon be imposing them on Europe. This is easy enough for everyday consumer goods, much less so for social networks and digital communications, partly because we’re used to it, and partly because we think that, since we […]
In a previous article, we reported on the many pitfalls of Google Ads, whose objective is to increase your spending in order to increase their income rather than to increase your sales. Here are the solutions we’ve tested and which work. Campaign objectives Google Ads offers Display campaigns, which let you appear with ads across […]
The survival of some companies and online stores depends on their visibility on the web. With Google’s algorithms constantly changing, it’s becoming very difficult to appear through natural referencing, so the use of paid keyword campaigns becomes an attractive alternative. We’ve tested them and the results are not at all what you’d read in articles […]
How to organize a Facebook campaign. All marketing experts agree that Facebook campaigns are essential for boosting your e-commerce web marketing . In 2019, Facebook was the third most visited website in the world, with 2.23 billion users: an inexhaustible manna of potential customers. SMEs are not to be outdone, as they alone account for […]
Distance selling has become indispensable for any salesperson who lives with the times, and even becomes a necessity for survival in the event of a pandemic when almost everything is closed. It’s become so important that I recommend recruiting your remote salespeople to see how well they’ve mastered the technology. Here are the winning recipes […]
SMEs and start-ups are all the rage these days. These companies are highly valued, characterized by their dynamism and perceived as veritable idea factories.But small businesses don’t always have access to large financial resources, so they have to be particularly creative when it comes to marketing and sales strategies.On the web, it’s particularly complex to […]
What are the stages in selling a product or service? how to sell this product? Here’s a simple method for optimizing every key selling point. The profiles of good salespeople are different, but the stages of a sale have the advantage of being the same for all sales reps, with only the sales pitch changing. […]
The big question on the minds of marketing managers and business founders is whether to invest in an SEO or Adwords strategy. Both are part of SEM (Search Engine Marketing), but offer very different advantages, and we’ll take you through them. Defining campaign types SEO (Search Engine Optimization) is also known as natural search engine […]
Qwant, the French search engine. Today, the three biggest search engines are Google, Yahoo and Bing. They know everything about you, even the searches you want to keep secret. There’s no doubt that government agencies are able to obtain the contents and know you better than you know your parents. Do you want to go […]
