2 December, 2024
by Jean-Pierre Mercier

How to sell according to artificial intelligence

I decided to ask the same ” how to sell ” question to the two leading artificial intelligence tools of the moment, Chat GPT from OpenAI and Copilot from Microsoft. I’ll give you their answer and then draw some practical conclusions for the future. How to sell from Chat GPT To sell effectively, it’s important […]

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I decided to ask the same ” how to sell ” question to the two leading artificial intelligence tools of the moment, Chat GPT from OpenAI and Copilot from Microsoft.

I’ll give you their answer and then draw some practical conclusions for the future.

How to sell from Chat GPT

To sell effectively, it’s important to follow a structured approach tailored to your product, service or target. Here are the key steps:

1. Prepare your offer

  • Understand your product/service: Identify the benefits, unique features and problems it solves.
  • Define your target audience: Who are your ideal customers? Understand their needs, motivations and weaknesses.
  • Set a price: Base your pricing on costs, perceived value and competitors’ prices.

2. Create a convincing sales pitch

  • Emphasize the benefits rather than the features. For example, instead of saying “this smartphone has a 5000mAh battery”, say “enjoy two days of autonomy without recharging”.
  • Tailor your pitch to each customer. Personalize your approach.

3. Find your sales channels

  • Online: Use platforms such as eBay, Le Bon Coin, or create an e-commerce site.
  • Direct: markets, physical stores or face-to-face meetings.
  • Social networks : Post ads on Facebook Marketplace, Instagram, or LinkedIn depending on your target audience.

4. Master the art of negotiation

  • Listen: Identify the customer’s concerns.
  • Reassure: Answer objections calmly and with evidence.
  • Offer compromises: Add value instead of just lowering the price.

5. Create a good shopping experience

  • Customer service: Be responsive and courteous.
  • Quality: Deliver a product/service that meets expectations.
  • Post-sales: Ask for feedback to improve your offers or build loyalty.

6. Use sales and marketing tools

  • CRM to manage your prospects and customers (HubSpot, Zoho).
  • Targeted advertising on Google Ads or Facebook.
  • Trend monitoring to adjust your strategy.

If you have a specific idea or situation, I can help you develop a more detailed strategy!

How to sell from Copilot

Selling a product or service may seem complex, but here are a few key tips that can help you succeed:

1. Understanding your product

Make sure you know the features and benefits of what you’re selling. The more informed you are, the more convincing you’ll be.

2. Know your customer

Try to understand your potential customers’ needs and desires. Ask questions and listen carefully to their answers.

3. Present benefits, not features

Instead of simply describing your product, explain how it can improve your customer’s life. For example, instead of saying “this phone has a 4000 mAh battery”, say “this phone can last all day without you needing to recharge it”.

4. Establish a relationship of trust

Be honest and transparent. Customers appreciate honesty and are more likely to buy from someone they trust.

5. Demonstration

If possible, show how your product works. A live demonstration can be very convincing.

6. Answering objections

Be prepared to respond to customers’ questions and concerns. Every objection is an opportunity to show them why your product is perfect for them.

7. Make an irresistible offer

Promotions, discounts or special offers can encourage customers to buy.

8. Follow-up

After the sale, take care of your customers. Good after-sales service can encourage loyalty and referrals.

With these tips, you’ll be well equipped to sell effectively. Would you like specific tips for a particular type of product or service?

How to master the art of negotiation with ChatGPT

1. Thorough preparation

The key to success lies in rigorous preparation:

  • Define your objectives: What do you want to achieve?
  • Identify your priorities: Which elements are non-negotiable and which are flexible?
  • Study your contact: Understand his or her needs, motivations and any constraints.
  • Prepare alternatives: Know your Plan B (BATNA: Best Alternative to a Negotiated Agreement).

2. Clear and persuasive communication

  • Listen actively: Show empathy and try to understand the other person’s point of view.
  • Ask open-ended questions: This will provide crucial information and help you better define expectations.
  • Use positive language: Suggest solutions rather than blocking the discussion.
  • Structure your arguments: Be logical, clear and precise when presenting your requests.

3. Managing emotions and pressure

  • Stay calm: Avoid showing frustration or aggression.
  • Acknowledge each other’s emotions: This can defuse tensions.
  • Know when to take a break: If discussions become tense, offer to resume later.

4. Create a win-win relationship

  • Look for common interests: Identify points of agreement to build a solid foundation.
  • Be flexible: Be prepared to concede some points in order to obtain others.
  • Value compromise: Show that the other party also wins in the final agreement.

5. Strategic techniques

  • Anchor your proposals: Propose an initial offer that is reasonable but advantageous to you.
  • Use silence: This can encourage the other person to reveal more or adjust their offer.
  • Detect manipulative tactics: Beware of ultimatums or false emergencies.

6. Evaluate and conclude

  • Make sure everything is clear: Recap the points of agreement.
  • Get written confirmation: This secures the terms of negotiation.
  • Analyze your performance: After the negotiation, identify what went well and what can be improved.

Practical observations

  • There’s nothing extraordinary in the answers, it’s more a compilation of commonplaces found on the internet.
  • None of the answers included prospecting, which is a key point for any sales representative.
  • Both are right, but they use different sales stages
  • ChatGPT uses the infinitive or the third person singular, whereas those who don’t know about sales may think it’s enough to train their staff, nothing could be further from the truth, it’s superficial and not enough.
  • Copilot addresses us as “you”.
  • ChatGPT is perhaps a little more complete but confuses negotiation with sales, probably because many authors mix the two and the tool actually presents us with a synthesis of what it finds on the Internet.
  • Each point can be explored in greater depth with a new search, as I did with “How to master the art of negotiation”. But here again, it’s very general, and there’s no harmonization of content, as the tool probably looks for its answers in the same place. Again, this is for neophytes, but it’s neither sufficient nor coherent.

Practical conclusion

Artificial intelligence as it is currently conceived can help in at least two cases:

  • Those who don’t know the subject, but need to check the answers and expand on them
  • Les spécialistes peuvent :
    • Get to the heart of the matter faster than search engine queries,
    • Use their knowledge to check whether the answers are correct
    • Use the answers to carry out their study

One thing is clear: relying onAI to build a sales training course, decide on a strategy, make an important decision, exposes you to the certain danger of using valid logic based on false elements.

The best solution is still to synthesize the opinion of a specialist and the experience of the company’s members, using AI as an adjunct, not a substitute.

Jean-Pierre Mercier

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