Customer Relationship Management
CRM for SMBs, small businesses, freelancers and sales reps – simple, easy and effective to boost your sales. The only customer relationship manager made by salespeople for salespeople. Try the free version.
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We specialize in sales, customer service and management training.
Our customized solutions have boosted sales for hundreds of small, medium and large companies in Canada and Europe. We offer training tailored to your needs, whatever the size of your company.
We’ve boosted the sales and performance of hundreds of companies in Canada and Europe through our personalized training, sales advice and on-site interventions.
Tips for increasing sales
Sales are the lifeblood of your business. We offer you a partnership to develop the 3 tools of sales development: strategic planning, marketing planning and sales force optimization.
The best CRM for managing customers
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How do you sell a product or service?
A good product or service salesperson needs to know exactly what he or she is selling, believe in it, establish a relationship with the customer, understand or create his or her needs, respond to objections, close the sale, follow up and also publicize his or her offer on social networks.
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Sales techniques
Here you’ll find most of today’s sales techniques, with their advantages and disadvantages, and the context in which they should be used. SONCAS and SONCASE SONCAS is the best-known system, having trained several generations of salespeople, and is now joined by E d’Écologie. Benefits Disadvantages SICSIC Benefits Disadvantages SEC The SEC sales method is a […]
Sales techniques – Complementary selling
The complementary sale technique consists of adding another sale to the same customer in order to improve satisfaction while increasing the invoice. Complementary and enriched sales Complementary selling aims to add a product or service to make the offer more complete, whileupselling involves selling something better. These two sales techniques are similar, but different. Examples […]
CROC prospecting technique
The CROC technique is perfect for telephone appointments and prospecting. Its simplicity makes it easy to memorize the steps, so you can concentrate on efficiency. The CROC technique Making contact Making contact is key, as the customer takes around 4 seconds to decide whether or not to continue the call. To do this, it will […]
In-store sales techniques SBAM
The SBAM technique is perfect for customer service and sales in-store, at trade shows and fairs. It’s simple, easy to apply and covers the key points of service. Issues All too often, when we walk into a store, no one notices us, or a waiter glances at us, notices us and then goes back to […]
BEBEDC sales techniques
The BEBEDC sales technique is a method for verifying the key points of a B2B sale, a sieve for selecting the applications and bids that can yield the highest returns. It’s a method for building a quality pipeline. The BEBEDC technique Requirements Needs differ from customer to customer, but they can be classified according to […]
Elevator pitch – sales techniques
The elevator pitch is a communication exercise designed to present the advantages of your project to an audience in 30 seconds to 2 minutes. The principles Some studies show that a person only has 8 seconds of attention, so the shorter and more punchy your pitch, the better. You need to think impact more than […]
ADAPAC – Sales techniques
Among sales techniques, the ADAPAC method makes it easy for a novice salesperson to memorize the stages of a sale. ADAPAC – Sales techniques: steps The approach The approach corresponds to the first few seconds of contact, when you create the right climate for the rest of the sale. This translates into : The discovery […]
Learning to sell
Some people think that it’s impossible to learn to sell, that you’re born a salesman, that you’re not an innate salesman, that it’s better to look for another profession. Of course, some personality types are more inclined than others, but the good news is that sales can be learned, and is accessible to everyone. I’m […]
PSAI sales techniques
PSAI is one of the sales techniques centered on the customer and his problem. It’s the French equivalent of the American SPIN technique, widely used in North America. Description of the PSAI sales technique It’s hard to sell to a customer who doesn’t have a need, so we have to try to find the problem, […]
BANT – sales techniques
BANT is a sales technique that involves filtering customers by interest rather than selling. It’s therefore a good idea to use a complementary technique such as SPIN or SOS. The BANT technique Benefits Disadvantages How to apply the BANT technique The BANT method uses questions during discovery, but some questions can be tricky, so you […]
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